AURA
A premium washer and dryer series designed by TEMPRA for Xiaoya, translating professional laundry expertise into a refined domestic product.
The project combines industrial-grade performance with a minimalist and intuitive design, reshaping how advanced technology is experienced in the home.
Client: Xiaoya Group
Year: 2026
Category: Product Design
Award: iF Award 2026
OVERVIEW
Aura brings Xiaoya’s long-standing expertise in commercial and industrial laundry into the residential environment.
The project was developed to bridge two different worlds:
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the performance, durability, and reliability of professional machines
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the comfort, simplicity, and aesthetics expected in domestic products
Rather than simply transferring technology, the goal was to reinterpret it — making advanced systems accessible, understandable, and seamlessly integrated into everyday life.
DESIGN APPROACH
The project is driven by a clear principle: translate complexity into clarity.
Aura rethinks how high-performance laundry technologies are presented and used:
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Industrial capabilities become intuitive features
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Technical systems are simplified into clear interactions
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Performance is expressed through a minimal, controlled design language
The result is not just a product, but a new experience of laundry, where advanced functionality is accessible without requiring technical knowledge.
FORM & IDENTITY
Aura is defined by a pure and minimal architecture, designed for seamless integration into contemporary interiors.
The product features:
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A fully flush-mounted silhouette
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A flat, continuous front surface
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A clean and controlled geometric presence
At the center of the design is the hybrid interface:
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A circular touch display partially overlapped by a metal knob
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An eclipse-inspired composition, creating a strong and recognizable identity
This element becomes both functional and iconic — giving the product a distinctive character while maintaining visual clarity.
A refined CMF palette supports this approach:
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Core finishes: dark grey and white
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Premium variants: jade green and titanium
INTERACTION & EXPERIENCE
Aura introduces a hybrid interaction model, combining digital precision with tactile control.
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The touch display provides clarity and full visibility of options
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The rotary push knob allows fast navigation and confirmation
This dual system improves usability across different user profiles and contexts.
A key feature is the Simplified Mode:
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Enlarged icons
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Increased contrast and brightness
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Reduced options and clear structure
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Optional audio feedback
This mode makes the product accessible to a wider audience, including elderly users and people with cognitive or visual impairments, while also offering a more focused experience for everyday use.
TECHNOLOGY & PERFORMANCE
Aura integrates advanced technologies derived from professional laundry systems:
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Steam, ozone, and UV for deep sanitization with reduced chemical use
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Ozone allows deodorizing without water
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Optimized cycles protect fabrics and reduce wear
Industrial-grade components ensure durability:
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Full stainless-steel drum
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Advanced vibration and noise reduction systems
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High-performance internal architecture
The result is a system that combines performance, hygiene, and long-term reliability.
SUSTAINABILITY
Sustainability is embedded at multiple levels of the project.
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AI auto-dosing reduces detergent consumption
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Greywater reuse minimizes water usage
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Optimized cycles help extend garment life and reduce microplastic release
The product architecture is designed for longevity:
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Modular components for easier repair and maintenance
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Durable materials to extend product lifespan
Additional strategies include:
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Use of recycled and recyclable materials
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Energy-efficient direct-drive motor
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Smart system optimization during use
A connected app provides eco-feedback and resource-saving suggestions, supporting more responsible daily behavior.
DIFFERENTIATION
Aura plays a key role in Xiaoya’s broader evolution.
The project supports the brand’s transition by:
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Introducing a more refined and contemporary product language
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Leveraging Xiaoya’s strongest asset: professional expertise
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Translating industrial performance into a premium domestic experience
Rather than competing on features alone, Aura focuses on clarity, usability, and identity, positioning Xiaoya in a more advanced and internationally relevant space.
OUTCOME
Aura represents a shift in how Xiaoya presents its products and capabilities.
By combining industrial-grade technology with a clear and minimal design language, the project:
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Redefines the perception of the brand in the domestic segment
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Creates a more coherent and premium product experience
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Establishes a strong and recognizable design direction for future developments
Aura positions Xiaoya as a brand capable of translating expertise into meaningful innovation — making advanced technology intuitive, accessible, and relevant for everyday life.
AWARD & RECOGNITION
The Aura Series has been awarded the iF Design Award 2006, recognizing its integration of advanced technology, user-centered interaction, and refined design.
