HALTERE
A complete Brand Identity crafted by TEMPRA for Haltere, a premium fitness and wellness concept.
The project involved defining the brand’s strategic foundations and developing a visual language that reflects its exclusive, private, and performance‑driven nature.
Year:
2024
Category:
Brand Identity
Award:
CRAFT & MATERIALS
Material: Solid salvaged cedar wood, carved from a single block.
Process: 5–6 axis CNC milling; mechanical sanding; hand finishing.
Color / Finish options: Natural; Contract finish; Vulcano (carbonized dark).
DIMENSIONS
L. 240 x D. 44 x H. 40/50 cm
CONTEXT & USE
Designed for public spaces, gardens, and cultural venues, Not Too Late functions as both furniture and statement, bringing a message of shared responsibility into everyday places.
IMPACT
The bench celebrates the possibility of a better future: a reminder that time is short, and yet not too late to act.
Haltere Brand Identity
HALTERE